7 Tips to Write Email Subject Lines That Work!!! 20 - April - 2012
Summary:
An Email Subject Line is either a tricky devil which has the power to get your email opened in a flash or it can scare people into throwing it in the trash. So how do you write irresistible subject lines? Here are 7 tips of substance that have helped many marketers to jostle up their campaigns.
A Subject line is one of the prime concerns of email marketing. It should be crisp and catchy. If you cannot persuade your reader to open your email, then you ought not to sell online.
Eyeball on these tips to make your subject line work.
Never leave the subject line empty. Worse than leaving it empty, would be to write incorrectly spelt words with bad grammar. Get your subject line and every other text proof-read by a human.
The KISS = Keep It Short and Sweet:
Do not write too long or too short subject lines; cut it short to 50 characters or less. A descriptive subject line always helps the reader to know what he will gain by opening your mail. Do not repeat words.
NO CAPS:
Do not write the whole sentence in upper case hoping it will enhance your subject line. Writing everything in CAPS means you are shouting at the reader. Just follow the sentence casing. Avoid capitalizing each word and Do Not write FREE
Emphasize correctly:
Do not emphasize on quotes or exclamatory marks. Emphasize the words. Use exclamatory marks at the end of the line only if it serves some purpose.
The four U’s you should check in your subject line:
Useful: Is the message of any value to the reader?
Ultra-specific: Does the reader know what you are promising?
Unique: Is the message promising and remarkable?
Urgent: Does the reader feel the need to read it now?
Innovate:
You can experiment with humorous phrases and concepts like a good joke or a riddle. Use new and refreshing themes or concepts. Observe what others are doing. Get inspired but do not imitate.
Increase credibility:
Write the key factor of your mail in the subject line. You can include the recipient’s name or place. Write exactly relevant subject lines. ‘How to’ is a great way to get your mail opened, providing you give them the solution in your message. Give marketing/industry related news or make a compelling offer.
Most people forget that it is not how clever the email subject is, but how much it appeals to the reader. Appeal to your audiences’ current interests, needs and challenges and rest assured, your emails will get opened.