Pioneermarketers Article on Five Common Email boo-boos and how to avoid them
Pioneermarketers Talks about generic mistakes done in email marketing by Marketers
Nobody trips over mountains. It is the small pebble that causes you to stumble. Pass all the pebbles in your path and you will find you have crossed the mountain. -Anon.
Ask any email marketer and you’ll hear their fair share of falls and slips in their course of their marketing. Often it’s the small slips that cause the major embarrassment to your brand. Perhaps it’s the duplicate mail or a typo or the mistake of sending the right message to the wrong person.
So, as a marketer how does you minimize or reduce the chances of committing such boo-boos in your marketing. Here’s an article on the five mistakes frequently committed by email marketers.
Duplicate messages
In case you accidentally sent a duplicate email, don’t follow it with an apology mail. The rule of the thumb is to avoid flooding email to your subscriber’s in-box. You can wait till your next mailing cycle to send email informing the duplicate mail.
Perfect pitch but wrong dates or offers - Will Hit your Email Campaign Very Badly
Wrong offer or date in the email campaign requires immediate attention and correction. It would be disastrous if your customer show up in your store to claim the product at the offer price. Send an immediate correction mail and bring the glitch to the notice of recipient.
Misleading Subject Lines - A must not do
Some marketers use deceptive subjective lines to get high open rate. Such attention grabbing techniques might work once. After subscribers finds the trick you played on them, then will ignore your mail or even unsubscribe en masse. We advise our clients to think on long-term objectives, instead of looking for short-lived highs.
No Value in the Email - Add quality content
Subscribers had signed-up with you to receive something of value. If you send subscribers with fluffy or irrelevant content, you can expect more unsubscribers. So, before you hit the send button, ensure that the content is interesting, relevant or informative to the recipient.
Sending Impersonal Mails - Be a Professional
Subscribers ignore reading newsletter that’s stuffed with boring, high-sounding corporate talk. Such kind of high-wording language doesn’t resonate well with the readers. Instead try to use easy narrative using a company persona to share business stories.
So, next time you send email, don’t overlook any of these important elements of your email campaign.
If you need additional help, get in touch with our experts to optimize your email campaign.
Contact us for no-obligation consultation with our experts and find out how we can help you make the most of your email marketing.
This has been most of the times where email marketers talk about the different strategies
to get the customers or clients opt in for the future messages. But in most of the cases not all the options are equal but opposite. We all know that those who ask for additional information and future communication are the ones who are more engaged with the brand and are more likely to convert into customers. A study conducted and analysed on more than 700 million messages found the following confirmed options in the recepients.
71% of the study showed the results of high open rate than that of the unconfirmed options.
66% of the study showed high click rates
75% of the study showed fewer bounces than that of the unconfirmed options
40% of the study showed fewer spam reports than that of unconfirmed options
An Article by Pioneermarketers
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